Your first MVP

What is Minimum viable product?

A minimum viable product (MVP) is a version of a product with just enough features for early customers to try it out and provide feedback for future product development. It can be a landing page, mockup, wireframe, visual representation, explainer video, or basic version of your product/ service. 

Minimum

With the basic must-have feature that aligns with the value proposition

Viable

Functional enough to be released to the public for trial

Product

A tangible thing that customers can feel and touch

Why do I need a MVP?

A minimum viable product (MVP) is crucial for you to develop your product/ service, especially when you are tight in resources in the beginning. Besides, it is an effective way to test your assumptions and refine your value proposition. You may love your product/ service, so much, but it doesn’t matter if your target customers cannot see the value in it for them, right?

Step 1

Define core values

Think about what’s special about your offering

Step 2

Choose the core feature

Your MVP should be the basic version of your product/ service with the core feature, which aligns with your core values

Step 3

Set a budget and timeline

List doan all the resources you will need, how much will it cost, and the deadline for your production of the MVP

Step 4

Build your MVP

Now it’s time to build your MVP